Insights for market entry, expansion and creator-led growth.

Thailand, Vietnam, and Indonesia are the top three countries in Southeast Asia attracting the most international tourists. While Thailand stands as a tourism powerhouse with over 35 million international visitors in 2024, Vietnam and Indonesia are actively catching [...]

Table Of Contents Korea cooperates with both macro and nano influencers Japan approaches the South Korean, Thai, and Chinese markets through influencers. Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have [...]

Table Of Content Livestreaming and social commerce continue to explode in popularity. Government Crackdown on Influencers Prioritizing Authenticity and Naturalness Influencers Will Be Profoundly Impacted by AI Livestreaming and social commerce continue to explode in popularity. While 2023 [...]

Table Of Contents Group of international KOLs living long-term in Thailand helps connect with US and European markets KOLs Group in Southeast Asia to Make Vietnam a Trending Destination in the Region In 2024, Vietnam will welcome 17.6 [...]

Explore how international influencers boost Vietnam's tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.

Table of Contents Deep Dive into the “Living Unbound” Message Why “Living Unbound”? “Living Unbound” Reflected in Action Conclusion “Living Unbound” is more than just a slogan; it’s VinFast’s core branding strategy, reflecting the vision and values of [...]

Table of Contents Influencer Marketing in the Automotive Industry – Why is it so “Hot”? Successful Case Studies Worldwide VinFast’s Influencer Marketing Journey Conclusion In the context of fierce competition, the automotive industry is witnessing the rise of [...]

Table of Contents Strengths Weaknesses Choosing the Right TikToker Conclusion In the age of social media explosion, leveraging the influence of TikTokers to promote events is becoming a popular trend. However, this strategy brings both benefits and potential [...]

The “boy-love” community in Thailand is becoming a cultural and entertainment phenomenon, attracting the attention of millions of fans. This has opened up a new “goldmine” for marketers, as “boy-love” influencers are increasingly seen as a potential advertising [...]

Social media has been changing the way we follow and interact with athletes. No longer just heroes on the field, they have also become sports KOLs – the “new” yet “old” stars on social media, with influence comparable [...]

Table of Contents Challenges and Opportunities in the Thai Market VinFast’s “When in Rome, Do as the Romans Do” Strategy Predicted Next Steps VinFast’s participation in the Bangkok Motor Show 2024 and the launch of its new electric [...]

Table of Contents The Beauty and Influence of Beauty Queens VinFast’s Strategy Conclusion VinFast’s launch of its electric vehicle brand at the Thailand Motor Show 2024 attracted significant attention from the media and the public, especially with the [...]