Influencer Marketing in VietNam
A 2019 report by 7SAT revealed that 90% of consumers trust influencer recommendations, and 33% believe that influencer advertising is genuine. But is 2021 a different story, given the numerous scandals surrounding influencers promoting substandard products? Table Of Contents Irresponsible Influencer Advertising Influencers Promoting Substandard Products Consumers Should Scrutinize Product Information Consumers Should Speak Up […]
Though borrowed from Snapchat, Instagram Stories have quickly become a powerful tool for visual marketing, storytelling, and audience engagement. With 70% of US businesses currently leveraging this feature, its global potential is undeniable. Beyond building brand awareness, Instagram Stories can complement your existing content marketing strategy. Here’s how to maximize your Story views: Table Of […]
On August 5, 2020, Instagram launched Reels, a social platform with many features similar to TikTok. This has led to comparisons between the two platforms and speculation about whether Reels could become a TikTok replacement. Let’s analyze 7 key differences between TikTok and Reels: Table Of Contents 1. Video Length 2. Music Options for Business […]
Product: Xiaomi Redmi Note 5 Industry: Mobile Phones Client: Xiaomi Agency: Skyperry Timeline: May – June 2018 Campaign Type: New Product Launch Table Of Contents The Backstory Mission: Capture the Market Target Audience: Gen Z Shutterbugs Campaign Highlights Winning Results The Backstory Xiaomi, the Chinese tech giant, had already made a name for itself in […]
In today’s advertising landscape, KOLs (Key Opinion Leaders) play a crucial role in brand campaigns. These figures, including singers, actors, experts, and others, wield significant influence over their followers. While the effectiveness of KOL marketing is undeniable, the rapid growth of the economy and fierce competition in e-commerce have given rise to a new form […]
Livestreaming has become a must-have for brands looking to connect with their audience in real-time. But with both Facebook and Instagram offering this awesome feature, which platform should you choose? Table Of Contents Twinsies! Features They Share Face-Off! Where They Differ But Wait, There’s More! The Final Verdict Twinsies! Features They Share Both platforms offer […]
