Thailand, Vietnam, and Indonesia are the top three countries in Southeast Asia attracting the most international tourists. While Thailand stands as a tourism powerhouse with over 35 million international visitors in 2024, Vietnam and Indonesia are actively catching up, with more than 17 million and over 11 million visitors, respectively. Thailand and Indonesia appear more […]
Table Of Contents Korea cooperates with both macro and nano influencers Japan approaches the South Korean, Thai, and Chinese markets through influencers. Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have used influencers to introduce new destinations in addition to famous destinations. To better understand this influencer strategy, […]
Table Of Content Livestreaming and social commerce continue to explode in popularity. Government Crackdown on Influencers Prioritizing Authenticity and Naturalness Influencers Will Be Profoundly Impacted by AI Livestreaming and social commerce continue to explode in popularity. While 2023 saw the rise of charismatic livestreamers like Phạm Thoại and Pewpew, 2024 has witnessed a surge of […]
Table Of Contents Group of international KOLs living long-term in Thailand helps connect with US and European markets KOLs Group in Southeast Asia to Make Vietnam a Trending Destination in the Region In 2024, Vietnam will welcome 17.6 million international tourists, ranking second in Southeast Asia after Thailand. With a high growth rate in recent […]
Explore how international influencers boost Vietnam’s tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.
Table of Contents Deep Dive into the “Living Unbound” Message Why “Living Unbound”? “Living Unbound” Reflected in Action Conclusion “Living Unbound” is more than just a slogan; it’s VinFast’s core branding strategy, reflecting the vision and values of this Vietnamese automaker. So, what does “Living Unbound” mean? Why did VinFast choose this message? And how […]
