Table Of Contents 1/ Focus on Micro-influencers and Nano-influencers 2/ Maintain long-term relationships with influencers 3/The importance of video 4/ Facebook will not grow further or may collapse 5/ Instagram will continue the success of influencer marketing 6/ IGTV will become popular 7/ Brands will choose influencers based on authenticity rather than number of followers […]
The case of backpacker Hoang Le Giang being caught cheating is just one example of the prevalence of fake values in the marketing industry using social media stars. Table Of Contents Fraud is rampant Social media does not want to control fake followers In recent days, the Vietnamese backpacker community has been stirred up by […]
Tet (Lunar New Year) is prime time for brands to connect with consumers, build trust, and boost their image. But with every brand vying for attention, how do you stand out and create a memorable campaign? Table Of Contents 2018: A Softer Approach to Tet Content Other Notable Trends from 2018 Predictions for Tet 2019 […]
Table Of Contents POND’S NESTLE L’OREAL GRAB HUAWEI P30 PRO POND’S POND’S targeted young women aged 20-27 with this campaign, featuring a predominantly pink color palette and a focus on youthful beauty. They cleverly jumped on the music marketing trend by adapting Phương Ly’s hit song “Anh là ai” into a catchy “face-washing” jingle. Their […]
Facebook is one of the most widely used platforms today. It has introduced many features that make it a useful tool for brands and marketers. However, as using Facebook to market products and services has become so common, it is more challenging to make your content stand out. Here are some of the most effective […]
Instagram has become one of the most popular social media platforms today. In April 2019, it reached 1 billion monthly active accounts. This platform holds a massive amount of data that businesses can leverage, making it an essential channel in communication campaigns. Instagram offers specific features for businesses, facilitating effective marketing on the platform. These […]
