Influencer Marketing in VietNam

WeChoice Awards 2018: 5 Beloved Hot Influencers

Table Of Contents 1/ ViruSs – Streamer 2/ Phan Anh Esheep – Food blogger 3/ Giang Ơi – Blogger/Youtube creator 4/ PewPew – Streamer/Entreprenuer 1/ ViruSs – Streamer ViruSs is one of the first-generation streamers in Vietnam, boasting a YouTube channel with over 2 million subscribers and a social media following of over 1.5 million. […]

Controlling Social Media Behavior for Influencers

Maintaining a carefully crafted online image is a constant battle. A single misstep or poorly worded comment can instantly tarnish that image. Therefore, controlling social media behavior is crucial for influencers and KOLs. Remember the incident after the AFF Cup 2018 semi-final match? Facing harsh criticism, football player Hà Đức Chinh’s social media activity erupted, […]

3 Challenges Facing Influencer Marketing Today and How to Overcome Them

With the rise of social media, influencer marketing has become a dominant force in recent years, offering an effective way to boost results and mitigate risks associated with other marketing channels. However, while its benefits are widely acknowledged, influencer marketing’s limitations are also sparking debate. Let’s explore three major challenges facing the influencer marketing industry […]

6 Rising Female KOLs in the Vietnamese Streaming Scene

Table Of Contents 1. Võ Ê Vo 2. Nguyễn Thị Thanh Hải 3. Nguyễn Hạnh An 4. Nguyễn Thị Thủy Tiên 5. Nguyễn Thoại Cẩm Tú (Yuri) 6. Trang Banana CONCLUSION Live streaming has exploded in popularity recently. Streamers, often called idols by their fans, entertain their audiences with a variety of content, including chatting, […]

Is Facebook building its own Influencer Marketing Platform?

In recent years, major tech companies have been acquiring or developing their own influencer marketing platforms: While Facebook hasn’t officially confirmed this feature, it has the potential to disrupt the existing influencer marketing landscape and challenge current third-party platforms. How Facebook’s Branded Content Matching could work Although not officially announced, Facebook hinted at this feature […]

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