In Vietnam, talented kids appearing on television are often seen as a mark of successful parenting. When brands want to make a splash in the children’s market, these young KOLs can be a secret weapon. They embody the personalities and preferences of the kids whose parents are the actual buyers – think moms and dads! […]
Over the past few years, the concept of travel blogging has taken off in Vietnam. You’re probably already familiar with pioneers like Tâm Bùi, Thiện Nguyễn, Đinh Hằng, and Nhị Đặng – those tireless adventurers who’ve inspired millions and made a serious impact on social media. But now, a new generation is emerging, bringing youthful […]
Back in 2011, a video titled “Do you think you’re good at English?” by a young man nicknamed “Du học sinh Mỹ” (Vietnamese student in America) paved the way for a new breed of influencers in Vietnam: vloggers. This marked the rise of names like JVevermind, HuyMe, and An Nguy, who gradually gained recognition and […]
The World Cup is a prime opportunity for brands to unleash their marketing prowess. World Cup campaigns are a battleground for the world’s leading creative minds. One of the most pressing questions for these experts is: Which brands have chosen the right stars to represent them this World Cup season? Selecting a brand ambassador for […]
When organizing an event, the common thought is to invite famous faces if the budget allows, hoping to attract attention. However, many event marketers plan KOL collaborations without clear strategies or objectives. A successful KOL event collaboration hinges on clearly defining the KOL’s role. Here are three common KOL roles at events: Table Of Contents […]
Table Of Contents The rise of athlete influencers Global perspective: Social media’s impact on athlete branding Follower count influencing transfer value Examples of successful athlete branding Competition among social media platforms Vietnam: Focusing on long-term sustainable growth Dual role: Athlete and content creator Moving beyond awareness Key factors in building a sports KOL brand Examples […]
