skyperryVinFast’s launch of its electric vehicle brand at the Thailand Motor Show 2024 attracted significant attention from the media and the public, especially with the appearance of two renowned beauty queens: Dinsorsee Panida Kernjinda – Miss Thailand 2024 and Lương Thùy Linh – a representative of Vietnamese beauty. This collaboration not only created a strong appeal for the event but also affirmed VinFast’s intelligent strategy in conquering the Southeast Asian market, particularly Thailand – the region’s leading country in electric vehicle sales.
The Beauty and Influence of Beauty Queens
Beauty queens have long been regarded as symbols of beauty, elegance, and success. Their image is often associated with luxury, class, and high-end products like automobiles. VinFast’s invitation to Miss Dinsorsee Panida Kernjinda and Lương Thùy Linh to attend the electric vehicle launch event in Thailand not only helped attract media and public attention but also contributed to enhancing the brand image, creating an impression of sophistication and class for the product.
VinFast’s Strategy
Choosing Thailand as the first destination in its Southeast Asia market expansion strategy demonstrates VinFast’s strategic vision. Thailand is the largest automotive market in the region and also the country with the highest electric vehicle sales. By launching high-quality electric vehicle models with competitive prices, VinFast is gradually asserting its position in the international market.
The presence of Miss Dinsorsee Panida Kernjinda – the face representing Thai beauty, alongside Miss Lương Thùy Linh – representing Vietnam, sends a strong message of cultural connection and exchange, while affirming VinFast’s goal of conquering the Southeast Asian market.
Conclusion
VinFast has skillfully combined the allure of beauty queens with a methodical business strategy to create an impressive launch event at the Thailand Motor Show 2024. This event not only marks a significant step forward for VinFast in the international market but also contributes to enhancing the position of the Vietnamese automotive industry on the global stage.
