Lý TrầnThe phenomenon of international stars coming to Vietnam and making a place or a dish famous is no longer unfamiliar in the media. However, being advertised for free by celebrities and actively building a strategy to promote a brand through influencers are two very different things. Proactively capturing the trend of influencers promoting tourism and designing long-term steps will help the brand make steady progress.
Understanding what foreign influencers are saying about Vietnam
Listening to social media trends about Vietnam tourism is extremely important. A campaign using international influencers will have a solid foundation when we start from insights and discussions from outside. If you regularly listen and follow the changes, you will surely be surprised by the fascinating things about Vietnam in the eyes of international influencers.
Fashion – Local Brands: Vietnamese local fashion brands are increasingly gaining attention thanks to good quality, reasonable prices, and always unique designs that still capture trends. Many shopping centers for hunting “local Vietnamese brands” are groups that many influencers spread on social media. The demand for travel to shop is very high. This is a great opportunity for fashion and tourism brands to join hands. The tourism industry can benefit from the increasing social media searches for Vietnamese local fashion brands. Shopping centers and fashion brands can actively combine with tourism promotion activities to proactively approach international tourists. Instead of approaching international influencers from scratch, why not take advantage of the existing potentials and advantages to design an effective influencer marketing campaign?
Comparing Vietnamese and Thai Cuisine: Bangkok is the leading tourist center in Southeast Asia. Although Vietnam still has a long way to go to catch up with Thailand, as a rapidly developing tourism country next to Thailand, we also benefit significantly from competing with the leading tourism competitor in the region. There is an increasing amount of content on social media comparing Thai and Vietnamese cuisine, attracting lively discussions. If we proactively “catch the trend” of these discussions, we can make this topic more attractive, creating great curiosity in the international community for both Vietnam and Thailand. On the other hand, influencers are always craving new content, creating lively debates to continuously keep their audience engaged. It can be said that continuously creating lively and attractive discussions about Vietnam in international media is an important task that requires the cooperation of the entire tourism ecosystem.
Identifying Target Markets
The global market is vast, so the marketing budget is like a drop in the ocean if the brand does not clearly identify the target market. It can be said that identifying the target market is the most important thing when building an international influencer marketing campaign. Following economic development and international cooperation, many tourism markets are expanding with Vietnam.
India – Vietnam
The cooperation relationship between India and Vietnam is increasingly developing. Vietnam is a new destination for organizing grand Indian weddings. More and more Indian tourists are choosing Vietnam as a vacation destination. To catch this trend, Vietnamese tourism brands can proactively implement campaigns in collaboration with Indian influencers to promote. Instead of waiting for “good wine needs no bush” and waiting for Indian tourists to find us, why not proactively approach them?
South Korea – Vietnam
Vietnam and South Korea have just upgraded their relationship to a Comprehensive Partnership. This opens the door for extensive cooperation in economics, culture, and investment. Vietnam is also one of the top destinations for Korean tourists. While many Korean influencers have created content about Vietnam tourism, Vietnamese brands have not actively promoted themselves in this large market. On the other hand, although the number of Korean tourists to Vietnam is very large, they are only concentrated in a few famous destinations such as Da Nang, Nha Trang, and Phu Quoc. Vietnam still has many attractive tourism potentials for Korean tourists, and this is an opportunity for localities to proactively welcome the wave of Korean tourists.
Collaborating with Experienced Agencies
International influencers need a reputable influencer marketing agency to feel secure when collaborating with a foreign tourism unit and to help them handle visa issues and organize trips. Meanwhile, Vietnamese brands need an experienced agency to deploy influencers in the host country to have suitable influencer data and understand the market and effective communication channels in the local country. Collaborating with a third party is very important to help connect the interests of all parties.
Influencer Marketing In Vietnam is an agency with experience in implementing international influencer campaigns in many markets such as the US, South Korea, Southeast Asia… We have brought many international KOLs to Vietnam for leading brands such as VinFast, VinHomes, CJ Group…
