Enter the Vietnamese market with the right creators and message
IMVN helps international brands understand the Vietnamese market, choose the right KOLs/KOCs and launch their first campaign with less trial-and-error.
What does IMVN support?
Market entry strategy
Define audience, competitors, messaging and the route into the market.
Creator vetting
Select KOLs/KOCs/experts by category, real audience and brand fit.
Localization
Turn international briefs into content close to Vietnamese culture and behavior.
Campaign launch
Run on the right channels such as TikTok, Facebook, YouTube, Instagram.
Measurement
Track KPIs, optimize the creator mix and capture lessons for the next step.
Lessons for the journey into Vietnam
Frequently asked questions
Among many agencies — or when you could book KOLs directly — what makes IMVN different?
Direct booking makes sense once you already know the market and creators well. IMVN is different: we bring Vietnamese consumer insight, vet creators by real audience (not just follower counts), localize the message and measure clearly — helping international brands cut trial-and-error in their very first presence.
How long does a market entry campaign usually take?
Depending on category and objective, research plus first creator activation usually takes 4–8 weeks before the campaign officially launches.
Which categories does IMVN work with?
Travel, F&B, beauty/FMCG, e-commerce, B2B tech, real estate and more — depending on the creator network available at each point in time.
Can you work with overseas marketing teams that have no presence in Vietnam yet?
Yes. IMVN acts as the local partner: handling insight, creators, content and operations in Vietnam so overseas teams do not have to figure it out from scratch.
Is there a minimum budget?
Yes. IMVN has a minimum budget to ensure the right creator selection, content production and meaningful measurement. The exact figure depends on the market and creator tier (nano/micro/macro) — send a brief to get the right range.
See more routes that fit you
Expand from Vietnam
Vietnamese brands expanding into new markets with local creators.
View solution →Cross-Border Campaigns
Run end-to-end multi-market campaigns — creators, contracts, content, reporting.
View solution →Market Intelligence & Measurement
Read the market and measure performance for more confident decisions.
View solution →Need to assess the opportunity in Vietnam?
Send your category and objective. IMVN responds within 24 working hours.
Contact IMVN →