Influencer marketing is one of the fastest-growing advertising sectors. On Instagram alone, ad spending for this industry was estimated at $1 billion in 2017 and is projected to exceed $2 billion in 2019. With this market growth, companies are increasingly allocating budget to influencer marketing. Table Of Contents Influencer Connections Choosing the Right Influencer Creative […]
Table Of Contents Pets Robots and artificial intelligence Leaders Influencer Marketing has exploded since the end of 2014, leading to the diversity of KOL types. From famous stars to hot profiles on social networks, they can also become an Influencer channel. But compared to the world, the Vietnamese Influencer market is still lacking some forms […]
This popular Vietnamese coffee chain, known for its youthful vibe and trendy beverages, recently spotted a gap in their menu: bubble tea. With competitor Phúc Long dominating the bubble tea scene in Ho Chi Minh City, TCH needed to make a splash with their new Raspberry and Black Tea Macchiatos, but without breaking the bank. […]
Instagram has been a major player in the social media game for ages, but lately, TikTok has been blowing up! With over 800 million users, some people are saying TikTok could be Instagram’s biggest rival. Marketing on social media is nothing new, but now the question isn’t how to do it, but where. Brands are […]
Table Of Contents Who is David Beckham? Family Man Football Legend Building a Brand Beyond Football 4 Keys to Beckham’s Success In Conclusion Ever wondered how David Beckham went from football legend to global icon? Let’s dive into his journey and uncover the secrets behind his enduring success: Who is David Beckham? This football superstar […]
The term “Influencer” is not limited to the entertainment industry, but also spreads to seemingly dry fields like politics, journalism, feminism, healthcare, and business. Facebook posts by Associate Professor, Dr. Nguyen Phuong Mai, Dr. Ngo Duc Hung, or entrepreneur Nguyen Phi Van attract huge likes and interactions. Table Of Contents Education Sector Healthcare Sector Business […]
