Some industries do not lend themselves to a conventional endorsement. Education, healthcare and business involve knowledge, professional consequences and questions that an entertainer may not be equipped to answer. Their influencers are often the people who make a difficult subject understandable and give a professional community a reason to listen.
The term “Influencer” is not limited to the entertainment industry, but also spreads to seemingly dry fields like politics, journalism, feminism, healthcare, and business. Facebook posts by Associate Professor, Dr. Nguyen Phuong Mai, Dr. Ngo Duc Hung, or entrepreneur Nguyen Phi Van attract huge likes and interactions.
Education Sector
As the author of famous books like “The Path of Islam”, “I Am a Donkey”, Associate Professor, Dr. Nguyen Phuong Mai is also a freelance journalist, a fighter for feminism and gender equality. With a sharp, scientific perspective, and accurate analysis, Phuong Mai makes readers, both male and female, agree with her.
Healthcare Sector
In the medical and healthcare field, Dr. Ngo Duc Hung – author of 3 books “Leave the Gentle Doctor Alone”, “3 Minutes First Aid” and “Covid Diary” – is currently one of the hottest Influencers. Complex medical knowledge is written by Dr. Hung in an easy-to-understand and humorous way, attracting many readers and shares.
Dr. Ngo Duc Hung is also known as a “tireless fighter” against “extremist sects” such as unscientific dietary practices, anti-vaccination, and medical “legends” spread unfoundedly online.
Currently, the personal Facebook page of this doctor, who calls himself “the real orangutan”, attracts 150k followers, and his fan page has 98k likes. Dr. Ngo Duc Hung’s latest book, “Covid Diary”, was released just as the 4th wave of Covid broke out in Vietnam and immediately sold out on the first day of release. This is an achievement that even a professional writer would dream of.
In the same medical field, Dr. Nguyen Tri Doan is also an influential Influencer in the field of child health care. The book “Let Children Get Sick” has made Tri Doan a “diaper” doctor who is loved by mothers. This doctor’s Facebook page and YouTube channel have also become a reliable source of knowledge for the “diaper” mother community to choose a scientific parenting method.
Business Sector
In the field of startups and business, franchising expert Nguyen Phi Van and Shark Thai Van Linh are two women who inspire young people and the startup community.
Born in 1972, with an MBA from Australia, Nguyen Phi Van has traveled to more than 60 countries, has more than 20 years of experience as a senior manager in brand development, retail and franchising in Asia, Africa and Eastern Europe.
After serving as Head of Market Development for a multinational corporation covering 100 markets, Nguyen Phi Van chose to work as an intern at a Singapore technology startup. The move allowed her to learn the field from inside the business and prepare for a more technology-driven future.
Nguyen Phi Van owns a series of quality books such as: Carrying the burden across the field to the world; World Handbook; Franchise Startup – The Short Road to the World; Me, Future & World; I’m looking for me; NYM – Me of the future. Each status on Facebook of this expert can become an interesting topic exploited by electronic newspapers. Recently, Nguyen Phi Van talked about complaining at work or interviewing candidates without needing a JD (job description) on her personal Facebook, just a few hours later, readers will see the status being dissected and analyzed in the newspaper. The talkshow “Nguy-Co” of VnExpress newspaper hosted by Nguyen Phi Van is also attracting tens of thousands of viewers for useful business lessons, how businesses stand firm and break through in the context of Covid-19.
After the Shark Tank Vietnam program, Shark Thai Van Linh with her profound financial knowledge and dynamic, cheerful style quickly became a KOL admired by many women and startups.
Shark Linh’s advice on starting a business, doing business, or sharing about marriage and childcare often attracts huge interactions. Shark Linh’s Facebook fanpage currently has more than 1.3 million followers, and Shark Linh herself is also oriented towards becoming a KOL.
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Even a field that appears difficult from the outside can have people whose knowledge and clarity attract a committed audience. A brand needs to understand what that audience trusts the person to explain before deciding whether a partnership belongs in the conversation.
Related: Challenges and Solutions in eSports Influencer Marketing.
IMVN can help identify practitioners, executives and subject specialists whose authority fits the issue a brand needs to explain. The shortlist can show each person’s field, established audience, content history and a suitable role, such as answering questions, contributing an expert view or translating a technical subject for a broader group. The brand remains responsible for product evidence, regulated claims and final approval. Talk with IMVN when the team needs to choose an industry voice on more than name recognition.
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