Influencer Marketing in VietNam

Emerging KOL Sales Strategies in 2018

KOLs are increasingly leveraging their network advantages to develop innovative and effective sales strategies. Table Of Contents SALES THROUGH SOCIAL MEDIA NETWORKS SALES THROUGH PERSONAL EXPERIENCE SHARING AFFILIATE MARKETING COMBINED WITH INFLUENCER MARKETING THE FUTURE OF KOL SALES NETWORKS SALES THROUGH SOCIAL MEDIA NETWORKS After work, Tiến, a charismatic credit officer at an international bank, […]

Which Social Media Channel is Right for Your Target Audience?

In today’s social media boom, many influencers believe they need to constantly update across various platforms to attract followers. However, connecting with audiences across different social networks isn’t easy. For better efficiency, it’s best to focus on where your target users are most active. Let’s explore the five largest social media networks to determine the […]

Influencer Marketing Campaigns that Turned Product Failures into Roaring Successes

Let’s take a look at some of the most successful Influencer Marketing campaigns. Table Of Contents Tyson Foods – Sold out all Chicken Nuggets in just 4 weeks with the participation of mommy bloggers Downy – #Softside of Life touches consumers’ emotions Acura – #WeekwithILX brings Acura a turnaround in the campaign to promote the […]

Facebook Livestream – A New Era for Game Marketing

Table Of Contents The challenges of game marketing The myriad challenges of game advertising What Facebook Livestream and KOLs bring to the gaming industry Successful examples of Facebook Livestream in game marketing Conclusion The challenges of game marketing The gaming industry faces unique challenges. It’s estimated that 90% of new games fail in the production […]

Hot Profiles: An Effective Influencer Marketing Channel for Low-Budget Projects

Influencer marketing is no longer the exclusive domain of celebrities with millions of followers and massive engagement. Today, a new breed of influencers, known as Hot Profiles, offers a fresh approach, delivering immediate results, high engagement, and cost-effectiveness, making them ideal for smaller brands and low-budget projects. Table Of Contents Who are Hot Profiles? What […]

What We Think of Each Other: Brands, Agencies, and Influencers

It’s no secret that social media empowers influencers. They command their own channels and influence a significant audience. Naturally, brands seek them out. But how do brands, agencies, and influencers perceive each other in this dynamic? Table Of Contents The current state of influencer marketing in Vietnam Challenges and expectations The pressure on agencies and […]

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