Table of Contents Influencer Marketing in the Automotive Industry – Why is it so “Hot”? Successful Case Studies Worldwide VinFast’s Influencer Marketing Journey Conclusion In the context of fierce competition, the automotive industry is witnessing the rise of Influencer Marketing. Car manufacturers, both big and small, are leveraging the influence of prominent figures on social […]
Table of Contents Strengths Weaknesses Choosing the Right TikToker Conclusion In the age of social media explosion, leveraging the influence of TikTokers to promote events is becoming a popular trend. However, this strategy brings both benefits and potential risks. This article will analyze the strengths and weaknesses of utilizing TikTokers at events and share tips […]
The “boy-love” community in Thailand is becoming a cultural and entertainment phenomenon, attracting the attention of millions of fans. This has opened up a new “goldmine” for marketers, as “boy-love” influencers are increasingly seen as a potential advertising channel. Table Of Contents Why are Brands Interested in “Boy-love” Influencers? Examples of Successful Marketing Campaigns Comparison […]
Social media has been changing the way we follow and interact with athletes. No longer just heroes on the field, they have also become sports KOLs – the “new” yet “old” stars on social media, with influence comparable to entertainment celebrities. Table Of Contents “New” and “Old” – Two Sides of Sports KOLs Why are […]
Table of Contents Challenges and Opportunities in the Thai Market VinFast’s “When in Rome, Do as the Romans Do” Strategy Predicted Next Steps VinFast’s participation in the Bangkok Motor Show 2024 and the launch of its new electric vehicle lineup marked a significant step forward for the Vietnamese automaker in its journey to conquer the […]
Table of Contents The Beauty and Influence of Beauty Queens VinFast’s Strategy Conclusion VinFast’s launch of its electric vehicle brand at the Thailand Motor Show 2024 attracted significant attention from the media and the public, especially with the appearance of two renowned beauty queens: Dinsorsee Panida Kernjinda – Miss Thailand 2024 and Lương Thùy Linh […]
