Hey, creators and collaborators! Get ready for the hottest trend in marketing: content co-creation! It’s all about joining forces with talented individuals outside the traditional agency world to create content that truly resonates with your audience. Table Of Contents What Exactly is Content Co-Creation? Why Co-Creation is a Game-Changer The Driving Force Behind Co-Creation The […]
The label “hot girl” might have followed Chi Pu throughout her career if her team hadn’t made some bold moves. Back in 2018, when social media was buzzing about her (let’s be honest) less-than-stellar vocals, marketing experts saw a daring strategy unfolding, one that could redefine her image. The proof is in the pudding: her […]
Product: Xiaomi Redmi Note 5 Industry: Mobile Phones Client: Xiaomi Agency: Skyperry Timeline: May – June 2018 Campaign Type: New Product Launch The Backstory Xiaomi, the Chinese tech giant, had already made a name for itself in the global smartphone market. In 2018, they were ready to take Vietnam by storm with the Redmi Note 5, […]
Influencer Marketing is an effective marketing tactic that can help you achieve multiple marketing goals at once. You can leverage influencers to increase brand awareness and image, increase the number of followers on your brand fan pages, and drive traffic to your website. While Instagram’s power in Influencer Marketing is undeniable, LinkedIn is also important […]
At a time when traditional forms of advertising are no longer very attractive to viewers, many brands have chosen a new “turn”: inviting famous singers to act in TV commercials or indirectly advertising by integrating products into the singer’s MV. Table Of Contents Is music video advertising effective? Finding the balance between commerce and art […]
Table of Contents A Longstanding Connection Widespread Influence Basketball in the Digital Age More than just a sport, basketball is deeply ingrained and has become an integral part of Filipino popular culture. From the streets to schools, from rural areas to cities, the image of people playing basketball is ubiquitous. So what has created this […]
