Influencer Marketing in VietNam

COVID-19 and Influencer Marketing: The Shakeup We Didn’t See Coming!

COVID-19 has turned the world upside down, and the influencer marketing game is no exception. We’re all trying to navigate this new reality, so let’s break down how this pandemic is reshaping the influencer landscape: Table Of Contents Screen Time is Through the Roof! The Influencer Game Has Changed Governments are Teaming Up with Influencers […]

Beauty Bloggers: Fame, Power, and the Quest for Influence

Ever wondered about the rise of beauty bloggers and their impact on the beauty world? With more and more beauty bloggers popping up, it’s clear that the desire to look and feel good is stronger than ever. A recent study by Buzzmetrics showed that the cosmetics market is booming! So, where do beauty bloggers fit […]

Is Being an “Idol” Really All It’s Cracked Up To Be?

Let’s talk about “idols.” We all know the deal, right? They’re those superstars who’ve made it big, earned public recognition, and are making a real impact in their field. They’ve got the fans, the fame, and the whole shebang. But here’s the question: is being an idol as glamorous and exciting as we imagine? Table […]

Are You Hashtagging Like a Pro?

Hey, social media superstars! Hashtags are like, the secret sauce to getting your content seen and building a killer online presence. But are you using them to their full potential? Table Of Contents Here’s the lowdown on why hashtags are a must-have for any brand: Crafting the Perfect Hashtag Here’s the lowdown on why hashtags […]

Children Of and the Rise of Content Co-Creation: The Future of Marketing?

Hey, creators and collaborators! Get ready for the hottest trend in marketing: content co-creation! It’s all about joining forces with talented individuals outside the traditional agency world to create content that truly resonates with your audience. Table Of Contents What Exactly is Content Co-Creation? Why Co-Creation is a Game-Changer The Driving Force Behind Co-Creation The […]

Chi Pu: Building a Brand with Time and Strategy

The label “hot girl” might have followed Chi Pu throughout her career if her team hadn’t made some bold moves. Back in 2018, when social media was buzzing about her (let’s be honest) less-than-stellar vocals, marketing experts saw a daring strategy unfolding, one that could redefine her image. The proof is in the pudding: her […]

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