Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Child KOLs in Vietnam is the focus here, viewed through a specific case and audience context rather than a formula for every […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Vietnamese travel bloggers is the focus here, viewed through a specific case and audience context rather than a formula for […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. The rise of athlete influencers The U23 football team’s success has catapulted many of its players to social media stardom. Among the […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Mother’s Day KOL strategy is the focus here, viewed through a specific case and audience context rather than a formula for every […]
