Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Instagram marketing trends from 2019 is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Instagram […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Hot Influencers from WeChoice Awards 2018 is the focus here, viewed through a specific case and audience context rather than a formula […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Influencer crisis management is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
With the rise of social media, influencer marketing has become a dominant force in recent years, offering an effective way to boost results and mitigate risks associated with other marketing channels. However, while its benefits are widely acknowledged, influencer marketing’s limitations are also sparking debate. Let’s explore three major challenges facing the influencer marketing industry […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Live streaming has exploded in popularity at that time. Streamers, often called idols by their fans, entertain their audiences […]
Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Influencer Platform In recent years, major tech companies have been acquiring or developing their own influencer marketing platforms: While Facebook hasn’t officially confirmed this feature, […]
