Influencer Marketing in VietNam

Hot Profiles: An Effective Influencer Marketing Channel for Low-Budget Projects

Hot Profiles describe niche creators whose relevance and community trust can make them effective for focused campaigns, especially when a brand cannot rely on celebrity-scale budgets. Influencer marketing is no longer the exclusive domain of celebrities with millions of followers and massive engagement. Today, a new breed of influencers, known as Hot Profiles, offers a […]

What We Think of Each Other: Brands, Agencies, and Influencers

Brand, Agency, and Influencer relationships work best when each party understands who owns the strategy, the creator relationship, the approval process, and the final business outcome. It’s no secret that social media empowers influencers. They command their own channels and influence a significant audience. Naturally, brands seek them out. But how do brands, agencies, and […]