Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Basketball in the Philippines is the focus here, viewed through a specific case and audience context rather than a […]
In recent years, the trend of combining Affiliate Marketing and Influencer Marketing has become one of the widely used and rapidly growing marketing strategies in Vietnam. With the measurement system inherent to affiliate marketing, when combined with influencers, all campaign results are easily quantifiable. Systems clearly and understandably record metrics such as revenue, add-to-cart rates, […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Top Thai Stars is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
Quang Hung MasterD is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Quang Hùng MasterD is a unique case in the Vietnamese music scene. He became a musical sensation in Thailand before gaining widespread recognition in his own homeland. Quang Hùng’s journey to “fame in […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Kid KOLs in Vietnam is the focus here, viewed through a specific case and audience context rather than a formula for every […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Thailand’s LGBTQ+ Media is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
