Influencers Need a Stylist is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. For international celebs and KOLs, having a stylist is like, the KEY to always looking flawless. Whether they’re owning the stage, slaying the red carpet, or just hitting the streets for a […]
Green Influencer Campaigns Over the past year, environmental awareness has skyrocketed, especially among young people. We’re seeing more and more stories about the devastating impact of pollution on our planet and its wildlife, Images of animals trapped in plastic waste becoming a powerful call to action. Globally, and in Vietnam specifically, there’s a growing movement […]
Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Instagram for Business is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. This article explores […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. KOL and KOC budget is the focus here, viewed through a specific case and audience context rather than a formula for every […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. KOLs (Key Opinion Leaders) today are no longer simply individuals who guide and influence consumer purchasing decisions. They have become important “metrics” […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Influencer Marketing During COVID-19 is the focus here, viewed through a specific case and audience context rather than a formula for every […]
