Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Vietnamese travel bloggers is the focus here, viewed through a specific case and audience context rather than a formula for […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. An Nguy Back in 2011, a video titled “Do you think you’re good at English?” by a young man […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Choosing KOLs for football campaigns is the focus here, viewed through a specific case and audience context rather than a formula for […]
When organizing an event, the common thought is to invite famous faces if the budget allows, hoping to attract attention. However, many event marketers plan KOL collaborations without clear strategies or objectives. A successful KOL event collaboration hinges on clearly defining the KOL’s role. Here are three common KOL roles at events: 1. KOL as […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. The rise of athlete influencers The U23 football team’s success has catapulted many of its players to social media stardom. Among the […]
Influencer Marketing and Social Media Seeding is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. How important is seeding? Very important, because seeding can turn the tide. No campaign starts without a seeding plan. Here’s what you need to know to implement an effective seeding […]
