Work with international influencers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In the age of social media, businesses are increasingly recognizing the potential of influencer marketing, especially with international celebrities. However, utilizing international influencers doesn’t always yield results, especially with a Vietnamese audience. […]
Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Instagram for Business is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. This article explores […]
Influencer marketing is increasingly becoming one of the most effective and indispensable marketing channels for brands. However, not every influencer campaign is successful, especially when collaborating with international KOLs. To ensure an international influencer marketing campaign truly delivers results, meticulous preparation and investment are required, particularly from the business side. Goals and Strategy for International […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. KOL and KOC budget is the focus here, viewed through a specific case and audience context rather than a formula for every […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. KOLs (Key Opinion Leaders) today are no longer simply individuals who guide and influence consumer purchasing decisions. They have become important “metrics” […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Influencer Marketing During COVID-19 is the focus here, viewed through a specific case and audience context rather than a formula for every […]
