Mastering Influencer Marketing Campaign: A Comprehensive Guide
The following is an Influencer Marketing campaign checklist that very few places share with you – updated to the latest standards.
Influencer Marketing in VietNam
11 Essential Clauses in an Influencer Contract Checklist
Influencer Contract Checklist is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. A contract between an influencer and a commercial partner (including freelancers, brand representatives, or intermediaries like agencies, booking platforms, or tripartite agreements) typically details the terms of the agreement between the two parties. […]
Top 3 Impacts of Affiliate Marketing on Influencer Marketing
In recent years, the trend of combining Affiliate Marketing and Influencer Marketing has become one of the widely used and rapidly growing marketing strategies in Vietnam. With the measurement system inherent to affiliate marketing, when combined with influencers, all campaign results are easily quantifiable. Systems clearly and understandably record metrics such as revenue, add-to-cart rates, […]
How to Effectively Utilize Intern and Junior Staff in Influencer Marketing
Interns in Influencer Marketing is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. This article is geared towards marketing teams at Vietnamese SMEs, specifically regarding the utilization of interns and junior staff who directly work with and book KOCs/KOLs on social media platforms. The Reality […]
Top stars in the “Land of the Golden Temples” Thailand
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Top Thai Stars is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
After the First Order: How Creators Help Distributors Sell Through
A post-import activation plan combining creators, distributor staff, dealers and sales data to support sell-through after the first order.