Quang Hung MasterD is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Quang Hùng MasterD is a unique case in the Vietnamese music scene. He became a musical sensation in Thailand before gaining widespread recognition in his own homeland. Quang Hùng’s journey to “fame in […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Kid KOLs in Vietnam is the focus here, viewed through a specific case and audience context rather than a formula for every […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Thailand’s LGBTQ+ Media is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
In the dynamic world of Influencer Marketing, a new force is emerging alongside established figures with millions of followers: the Nano Influencer. But who are these Nano Influencers? What advantages do they offer to marketing campaigns? And how has VinFast, Vietnam’s leading electric vehicle manufacturer, leveraged this burgeoning force? Defining the Nano Influencer Nano Influencers […]
A practical asset pack that helps distributors, purchasing teams and internal champions evaluate and explain a Vietnamese supplier.
Real-Life Electric Vehicle Experiences is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. The electric vehicle market is becoming increasingly dynamic with the participation of many major brands. To attract customers, electric car companies not only focus on the product but also have to build […]
