Lưu Ngọc Duyên
144,000
Inbound · 🇻🇳 Vietnam
Vietnam Market: understand the market before you launch
Vietnam has very distinct buying behavior, platforms and authenticity expectations. IMVN helps international brands enter the market with the right creators and message.
Market opportunity
What to understand before entering Vietnam
A large digital population
High social media usage; Vietnamese consumers are used to discovering and buying through creator content.
Detailed figures in the market briefMulti-platform
TikTok, Facebook and YouTube are all strong — each platform plays its own role in the user purchase journey.
Detailed figures in the market briefFast-growing social commerce
Shopping through content and livestreams is becoming a key growth channel for many categories.
Detailed figures in the market brief
Audience & creator insight
Which creators drive influence?
Nano & micro creator
A fit for building initial awareness, trust and social proof.
KOLs/KOCs by category
Each category has its own creator ecosystem; vetting by audience and fit is essential.
Priority platforms
TikTok is strong for discovery, Facebook for community, YouTube for in-depth reviews.
Vietnam Creator Network
Vietnamese creators ready to activate for market-entry campaigns
Part of the creator network in Vietnam, a fit for travel, lifestyle, beauty, entertainment and social proof when international brands need a more natural presence with Vietnamese users.
Lưu Ngọc Duyên
144,000
Phạm Công Thành
654,000
Tống Khánh Linh
44,600
Lê Hoàng Hà Phương
79,000
Phạm Thu Trang
2,000,000
Trinh Phạm
550,000
Ribi Sachi
1,300,000
Viet Thien Thu
131,000
Tizi
65,300
Hieuthuhai
2,400,000
Soobin
2,800,000
Quách Ngọc Tuyên
114,000
Giang oi
516,000
Dino VU
137,000
Loan Hoang
836,000
Hà Uyên
86,000
Pháo
293,000
Pháp Kiều
670,000
Thủng long Family
2,258
Vật Vờ Studio
100,000
Local execution approach
How IMVN executes
01
Vet creators by real audience
Assess real audience, engagement and category fit.
02
Localize the message
Adjust tone, language and context so content sounds natural to Vietnamese audiences.
03
Operations & measurement
Track KPIs and optimize the creator mix throughout the campaign.
Selected learning
Lessons on the Vietnam market
Travelers Buy a Trip, Not an Isolated Hotel: A Route-Based Campaign Playbook for Vietnam
A practical framework for route architecture, partner governance, creator-trip operations, deliverables and measurement in Vietnam.
When Amenities Look the Same: Designing Shareable Hospitality Experiences in Vietnam
A practical framework for emotional territory, signature moments, service choreography and reusable content assets in Vietnam hospitality.
From Vietnam Trip Inspiration to Brand Demand: A Local Creator Operations Playbook
A market-entry playbook for turning creator attention into named-brand search, qualified inquiries and direct or partner-assisted bookings in Vietnam.
FAQ
Frequently asked questions
What is the minimum budget for a campaign in Vietnam?
It depends on the creator mix (nano/micro/macro) and campaign objective. Send a brief to receive a suitable budget proposal.
Do we need a representative office in Vietnam?
Not required — IMVN runs localization, creator contracts and campaign operations on your behalf.
How long does the first campaign take?
Research and first creator activation usually take 4–8 weeks before the campaign officially launches.
Need to assess the opportunity in Vietnam?
Send your category, objective and timing. IMVN responds within 24 working hours.
Contact IMVN →