Phạm Tú1/ Focus on Micro-influencers and Nano-influencers
Brands need to balance the authenticity and engagement of nano-influencers with the reach of micro-influencers. This is considered the main direction for brands in 2019.
2/ Maintain long-term relationships with influencers
The longer an influencer works with a brand, the easier it is to influence the market because they can demonstrate the benefits of the product.
3/The importance of video
It is likely that brands will use video content for influencer marketing campaigns, and collaborate with influencers active across all video platforms, instead of focusing on just a few platforms like they have done in the past.
4/ Facebook will not grow further or may collapse
In 2018, the number of Facebook users dropped sharply for the first time. In 2019, this rate is predicted to continue to decrease as many people no longer trust Facebook’s security.
IGTV
5/ Instagram will continue the success of influencer marketing
Instagram is now the social media site of choice for the younger generation. They love its natural image and the fact that it combines many of the best features of other platforms.
6/ IGTV will become popular
IGTV is expected to continue to give Instagram a leg up in influencer marketing. Influencers and brands will be able to post more on IGTV in 2019, with longer, more detailed content than they would on Instagram stories.
7/ Brands will choose influencers based on authenticity rather than number of followers
In 2019, brands now realize that the most essential requirement for working with an influencer is that they have influence over the product’s target audience.
8/ Many influencers expand their personal businesses.
In 2019, many influencers continued to build a solid personal brand to start promoting their products like a business.
9/ Influencer sponsorship labeling will become the norm
Millennials and Gen Z may not be as enthusiastic about traditional advertising, but they are open to sponsored posts from influencers they already trust on social media.
10/ Brands unite in the fight against fake followers.
One of the hottest topics of 2018 was fake followers. Brands are already taking action to remove influencers with high rates of fake followers, and expect this action to become more aggressive in 2019.
