Six Months of Documentation and a Campaign That Had to Stop: A Thailand Creator Case
An anonymised IMVN case where a Thailand creator campaign stopped because the product—not the creator or content—failed the local market gate.
Influencer Marketing in VietNam
Multi-Market KOL/Creator Management: From Selection to Rebooking
A regional operating model connecting creator identity, content versions, commercial scope, local risk and rebooking decisions across markets.
3 most important things when using international influencers to promote Vietnamese tourism
Explore how international influencers boost Vietnam’s tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.
“Living Unbound” – Decoding VinFast’s Breakthrough Branding Strategy
“Living Unbound” is more than just a slogan; it’s VinFast’s core branding strategy, reflecting the vision and values of this Vietnamese automaker. So, what does “Living Unbound” mean? Why did VinFast choose this message? And how have they embodied this spirit? Deep Dive into the “Living Unbound” Message “Living Unbound” encourages people to break barriers, […]
Influencer Marketing – The Still-Burning “Fever” in the Automotive Industry
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. In the context of fierce competition, the automotive industry is witnessing the rise of Influencer Marketing. Car manufacturers, both […]
Utilizing TikTokers at Events: Benefits, Drawbacks, and the Art of Choosing the “Right Fit”
TikTok creators can help events reach younger audiences, produce content quickly and extend conversation beyond the venue. Yet inviting a popular creator to check in is not a strategy. Results depend on choosing the right creator, assigning a clear role and planning content before, during and after the event. This guide combines creator selection, event-content […]