Phạm TúShould we do influencer marketing ourselves or outsource it? This question makes many businesses hesitate when implementing their communication plans. There are many reasons for brands to choose in-house teams, but it will require a lot of resources and hidden relationships. The truth is that most businesses – those who are not familiar with the entertainment industry – have started to cooperate with third parties in managing and developing relationships with influencers.
Here are 5 signs that your business can benefit from outsourcing influencer marketing services.
When to Consider Hiring an Influencer Marketing Agency
New to Influencer Marketing?
If your brand is just starting out with influencer marketing, there’s a lot to learn. What kind of contracts are there? Who are the right influencers for your message? How do you measure campaign success? Will partnerships deliver long-term results?
Influencer marketing campaigns have unique processes. If you’re not up to speed, your business might benefit from third-party help. Agencies can answer these questions with experience from diverse clients and campaigns. While you can learn influencer marketing tactics yourself, you can’t replicate an agency’s hands-on experience.
Ready to Invest in Expertise
Many businesses offload influencer management to specialized agencies.
Selecting, managing, communicating, and all the other services related to influencer marketing require significant time and resources. If your budget allows, hiring a dedicated team of experts and strategists can be a worthwhile investment.
Handling it in-house can easily become overwhelming and may not yield the desired results.
Leveraging Relationships and Reaching Target Audiences
Reaching diverse customer segments at scale can be challenging. Working with an influencer agency gives you access to their existing network, saving you valuable research time.
Looking for “mom influencers”? They have a list. Need tech reviewers who resonate with men? They have the data. Gen Z in major cities? They’ve got you covered. Tapping into an agency’s influencer community saves significant time in finding, identifying, and connecting with the right influencers.
Staying Ahead of the Curve
Influencer marketing is constantly evolving. If you can’t keep up with the latest trends, consider outsourcing to an agency. Agencies stay ahead of the curve, constantly researching and adapting to algorithm updates on various platforms or new technologies introduced on platforms like Facebook Ads.
Third-party involvement ensures you stay current and don’t miss crucial elements in your influencer marketing campaigns.
Learning from Experience
Every campaign has inherent risks. Studying past influencer marketing cases and success metrics is crucial for risk mitigation. Agencies often have extensive client portfolios they can share, revealing which tactics worked and which didn’t. This information helps assess successful influencer choices, actual engagement rates, and effective audience targeting.
If you have prior experience with influencer campaigns and a dedicated team, hiring an agency might not be necessary. However, it’s undeniable that successful influencer marketing, regardless of brand or location, requires detailed planning and experience.
Source: Influencer Marketing Hub
