Phạm TúOver the past few years, the concept of travel blogging has taken off in Vietnam. You’re probably already familiar with pioneers like Tâm Bùi, Thiện Nguyễn, Đinh Hằng, and Nhị Đặng – those tireless adventurers who’ve inspired millions and made a serious impact on social media.
But now, a new generation is emerging, bringing youthful energy and turning travel blogging into a way to turn passion into a living. These KOLs are using their talent to fuel their wanderlust. Let’s meet some of these rising stars:
Phan Thế Anh – @lecturer.anh:
- Instagram (60k): https://www.instagram.com/lecturer.anh/
This 28-year-old is a fresh face in the Vietnamese travel blogging scene. A former exchange student in Korea, he now lectures on Marketing. But his talents extend beyond the classroom – Thế Anh is building a following by sharing his passion for travel and photography with other young adventurers.
Despite being relatively new to the game, Thế Anh has a strong personal brand. He gives off a vibe of being “rich” in life experience and knows how to savor it. Whether he’s talking about travel, people, or food, this young blogger oozes subtle inspiration.
His collaborations with big brands like Bitis and AirAsia are proof that he’s nailed the KOL image. He meticulously documents his experiences with their products through stunning photos on Instagram.
Bitis joins Phan Thế Anh on his adventures.
Nhân Phan – @Pan TV:
- YouTube (61k): https://www.youtube.com/channel/UC33ETsztm7TRl7U547q8mIw/
- Facebook (12k): https://www.facebook.com/mike.pantv/
- Instagram (15k): https://www.instagram.com/mike.pantv/
This trilingual YouTube creator (Vietnamese, English, Korean) is a former exchange student in Korea who now works between Korea and Vietnam. This gives him a unique edge in his travel blogging journey.
Along with videos showcasing Korean culture, food, and people, Nhân creates popular reaction videos that resonate with Vietnamese K-pop fans and K-culture enthusiasts.
His YouTube channel has a broad appeal, attracting viewers in Vietnam and young people interested in studying abroad in Korea.
Working for a Korean cosmetics company, B2link, gives Nhân valuable insight into the preferences and needs of this audience.
In July, he was appointed as a Seoul Tourism Ambassador, providing fresh content for his channel. With 6 years of experience living and working in Korea, Nhân’s travel knowledge shines through in his authentic content, which is a hit with Korean culture lovers.
Becoming tourism ambassadors and inspiring YouTubers is no longer a distant dream for this new generation. The question is, will brands recognize the potential of these rising stars and leverage their influence to promote their products?
Hà Trúc:
- Facebook (99.9k): https://www.facebook.com/lhatruc
- Instagram (96.1k): https://www.instagram.com/lehatruc/
Before making waves as a travel blogger, Hà Trúc was already a familiar face among young Vietnamese, juggling roles as a model, actress, and successful entrepreneur.
This 1995-born model’s photos radiate youthful energy, vibrant colors, and a touch of luxury.
Unlike other bloggers who prioritize capturing spontaneous moments, Hà Trúc focuses on composition, content, and detail in every shot. Whether it’s food, scenery, or travel moments, everything is carefully curated and artfully presented.
Her unique selling point is the seamless blend of fashion and beauty in her travel photos. She travels in style, exuding elegance and sophistication. This makes her a favorite among high-end fashion and beauty brands like Chanel, Dior, YSL, and Olay.
Lâm Nguyễn – lamtom:
- Instagram (13.5k): https://www.instagram.com/lamtom/?hl=en
- Facebook (7.1k): https://www.facebook.com/lamtom215
Starting as a graphic designer, Nguyễn Trúc Lâm is a master of color in the new generation of travel bloggers. Beyond eye-catching visuals, his personality and creativity shine through, making his photos truly captivating. Unlike his minimalist photos, Lâm’s detailed and comprehensive reviews show his dedication to authentic travel blogging.
“Artistic and unique” perfectly describes lamtom’s style.
Despite his busy schedule, he dedicates significant time to his passion for travel. Trúc Lâm is the perfect fit for brands promoting dynamic, creative, practical, and modern products. His recent review of Maritime Bank’s travel Mastercard resonated with young adventurers.
Hoàng Tú Hương – Helena.hg:
- Instagram (35.7k): https://www.instagram.com/helena.hg/
Tranquil, serene, gentle, and colorful are the words that come to mind when viewing Hoàng Tú Hương’s photos. Born in 1992, she brings to Instagram a vibrant collection of images from over 20 countries and 53 cities she has visited.
Like Hà Trúc, she combines travel and fashion, but with a more relaxed and approachable style.
Kiều Trang – Halley Trần:
- Instagram (34k): https://www.instagram.com/halleytran_/
Kiều Trang is another rising star in the travel blogging world, known for her distinctive, natural, yet elegant color palettes.
Chic, beautiful, and delicious are fitting descriptions for her photos. Her fairytale-like love story adds another layer of charm to her content.
With a sophisticated yet captivatingly modern image, Kiều Trang has the potential to become a leading influencer of her generation.
Her travels span various countries and continents, and her photography style is diverse and adaptable. She effortlessly blends elegance and meticulous attention to detail in composition, clothing, and accessories, ensuring the products she uses are always noticed.
Kiều Trang’s focus on delicious food and artful presentation creates visually stunning and mouthwatering photos that consistently delight her audience.
These new-gen travel bloggers benefit from the rise of social media, where travel blogging is increasingly recognized as a trendy career path and a land of opportunity for creative and adventurous young people.
Whether they’re pioneers or newcomers, these travel bloggers are making their mark. They represent a generation that dares to live, travel, dream, and experience the world.
