Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have used influencers to introduce new destinations in addition to famous destinations. To better understand this influencer strategy, let’s look at two case studies from Korea and Japan. Korea cooperates with both macro and nano influencers The Jeolla region is […]
An anonymised IMVN case where a Thailand creator campaign stopped because the product—not the creator or content—failed the local market gate.
A regional operating model connecting creator identity, content versions, commercial scope, local risk and rebooking decisions across markets.
Explore how international influencers boost Vietnam’s tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. In the context of fierce competition, the automotive industry is witnessing the rise of Influencer Marketing. Car manufacturers, both […]
TikTok creators can help events reach younger audiences, produce content quickly and extend conversation beyond the venue. Yet inviting a popular creator to check in is not a strategy. Results depend on choosing the right creator, assigning a clear role and planning content before, during and after the event. This guide combines creator selection, event-content […]
