Influencer marketing is no walk in the park, but working with beauty KOLs? That’s a whole different ball game. These influencers hold serious sway in the beauty world, but collaborating with them can come with its own set of unique challenges. The Price is NOT Right! With the explosion of beauty KOLs, pricing has become, […]
Work with international influencers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In the age of social media, businesses are increasingly recognizing the potential of influencer marketing, especially with international celebrities. However, utilizing international influencers doesn’t always yield results, especially with a Vietnamese audience. […]
Influencer marketing is increasingly becoming one of the most effective and indispensable marketing channels for brands. However, not every influencer campaign is successful, especially when collaborating with international KOLs. To ensure an international influencer marketing campaign truly delivers results, meticulous preparation and investment are required, particularly from the business side. Goals and Strategy for International […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. KOLs (Key Opinion Leaders) today are no longer simply individuals who guide and influence consumer purchasing decisions. They have become important “metrics” […]
Influencer Marketing on a Budget is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Can you really pull off a strong influencer marketing campaign without breaking the bank? The answer is…it depends! It all comes down to your brand’s clout, the value you offer, your […]
Building an in-house KOL is not simply putting a founder, executive or employee on social media. It is an investment in a communication asset tied to a person, which means growth potential and reputation risk arrive together. An investment decision, not cheap content The company still invests in positioning, presentation skills, production, legal review, data, […]
