In today’s advertising landscape, KOLs (Key Opinion Leaders) play a crucial role in brand campaigns. These figures, including singers, actors, experts, and others, wield significant influence over their followers. While the effectiveness of KOL marketing is undeniable, the rapid growth of the economy and fierce competition in e-commerce have given rise to a new form […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Tet campaign trends from 2019 is the focus here, viewed through a specific case and audience context rather than a […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Vietnamese male vloggers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
professional influencer Thai Van Linh, or Shark Linh, is one of the most beloved and well-known Vietnamese entrepreneurs, rising to fame after appearing on the investment reality show Shark Tank Vietnam. Born in Ho Chi Minh City and raised and educated in the US, Shark Linh earned a degree in Business Administration and a Master’s […]
Context: The examples below reflect an earlier version of the platform market. They show how marketers approached the question at the time, not a current feature list or audience benchmark. Girl, you know we’re not just another basic demographic, right? As millennial women, we’re changing the game, and brands need to step up if they […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Live streaming has exploded in popularity at that time. Streamers, often called idols by their fans, entertain their audiences […]
