In 2024, Vietnam will welcome 17.6 million international tourists, ranking second in Southeast Asia after Thailand. With a high growth rate in recent years, Vietnam is emerging as a leading emerging tourist destination in the region. With its current position, we can completely upgrade Vietnam’s tourism promotion activities to closely follow current tourism promotion trends […]
Explore how international influencers boost Vietnam’s tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.
“Living Unbound” is more than just a slogan; it’s VinFast’s core branding strategy, reflecting the vision and values of this Vietnamese automaker. So, what does “Living Unbound” mean? Why did VinFast choose this message? And how have they embodied this spirit? Deep Dive into the “Living Unbound” Message “Living Unbound” encourages people to break barriers, […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. VinFast at Bangkok Motor Show 2024 is the focus here, viewed through a specific case and audience context rather than […]
Automotive exhibitions rarely suffer from a lack of products. They suffer from a lack of qualified attention. In a hall filled with vehicles, lighting, screens and specifications, brands need a human trigger that makes visitors stop, enter the booth and care. Beauty queens, models, celebrities and lifestyle creators have long been associated with cars. The […]
A post-import activation plan combining creators, distributor staff, dealers and sales data to support sell-through after the first order.
