A 90-Day Market Entry Pilot: Using Creators to Test Demand Before Choosing a Distributor
A 90-day pilot for Vietnamese exporters to test buyer response, industry voices and channel readiness before a larger market-entry commitment.
Influencer Marketing in VietNam
Who Actually Influences the Supplier Shortlist in a B2B Deal?
A practical influence map covering public experts, hidden stakeholders and the people who shape a B2B supplier shortlist.
How Importers and Procurement Teams Evaluate a New Vietnamese Brand
A framework for preparing the evidence importers, distributors and purchasing teams need when assessing a new Vietnamese supplier.
B2B Influencer Marketing for Vietnamese Brands Expanding into Southeast Asia
A practical playbook for Vietnamese exporters using industry experts, creators and channel voices to build credibility with Southeast Asian buyers.
Catching Trends with International Influencers: The Perfect Timing
Work with international influencers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In the age of social media, businesses are increasingly recognizing the potential of influencer marketing, especially with international celebrities. However, utilizing international influencers doesn’t always yield results, especially with a Vietnamese audience. […]
The “Investment” Process for a Successful International Influencer Marketing Campaign
Influencer marketing is increasingly becoming one of the most effective and indispensable marketing channels for brands. However, not every influencer campaign is successful, especially when collaborating with international KOLs. To ensure an international influencer marketing campaign truly delivers results, meticulous preparation and investment are required, particularly from the business side. Goals and Strategy for International […]