Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Social media lessons from Kylie Jenner is the focus here, viewed through a specific case and audience context rather than […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Hey, trendsetters! Want to stay ahead of the curve and get your daily dose of inspiration? Then you need to […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Chu Duyen Hey guys! If you’re into music covers and love TikTok, you’ve probably heard of Chu Duyen. Born […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Hau Hoang Hậu Hoàng is known as a rare “Queen of Parody Music” in Vietnam. Despite only joining YouTube in […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Vietnamese male vloggers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
professional influencer Born in Ho Chi Minh City and raised and educated in the US, Shark Linh earned a degree in Business Administration and a Master’s in Finance. Upon returning to Vietnam, she became the Chief Strategy Officer and Operations Director of VinaCapital investment fund, a founding shareholder of Vingroup Ventures, and the CEO and […]
