Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Thailand’s LGBTQ+ Media is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
In the dynamic world of Influencer Marketing, a new force is emerging alongside established figures with millions of followers: the Nano Influencer. But who are these Nano Influencers? What advantages do they offer to marketing campaigns? And how has VinFast, Vietnam’s leading electric vehicle manufacturer, leveraged this burgeoning force? Defining the Nano Influencer Nano Influencers […]
TikTok Creator Campaign is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Regional Creative Race Sharing a community, sharing a creative spirit – that is the message from VinFast as they call upon talented content creators across Southeast Asia to join in creating videos that […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Philippines Celebrities is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. The […]
Bangkok International Motor Show 2024 was more than a showcase of vehicles and technology. It also operated as a media stage where people, culture and visual moments helped automotive stories travel beyond specialist audiences. The appearance of Miss Thailand 2024 Dinsorsee Panida Kernjinda and Vietnam’s Lương Thùy Linh became one of the event’s most shareable […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Think influencer marketing is all about those mega-famous faces with millions of followers? Think again! Nano-influencers (those with under 1,000 followers) are […]
