The idea of building an in-house KOL is attractive. A company gains a recognisable person who understands the product and is available without a new creator search for every campaign. But if the model is treated mainly as a source of cheaper content, the largest costs are easily missed: employee time, training, governance and the […]
Influencer agency vs platform is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Influencer marketing is one of the fastest-growing advertising sectors. On Instagram alone, ad spending for this industry was estimated at $1 billion in 2017 and is projected to exceed $2 billion in […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Influencer types in Vietnam is the focus here, viewed through a specific case and audience context rather than a […]
Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. TikTok replace Instagram is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Ever wondered how David Beckham went from football legend to global icon? Let’s dive into his journey and uncover the […]
Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. Instagram Reels vs TikTok is the focus here, viewed through a specific case and audience context rather than a formula for every […]
