eSports influencer marketing is a relatively new frontier for marketers and brands. Like other marketing channels and influencer marketing niches, it comes with its own set of challenges. In this post, you’ll learn about some of the most common challenges in eSports influencer marketing and how to overcome them. Challenge 1: Assessing Brand Suitability First […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Chu Duyen Hey guys! If you’re into music covers and love TikTok, you’ve probably heard of Chu Duyen. Born […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Hau Hoang Hậu Hoàng is known as a rare “Queen of Parody Music” in Vietnam. Despite only joining YouTube in […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Vietnamese male vloggers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. […]
professional influencer Thai Van Linh, or Shark Linh, is one of the most beloved and well-known Vietnamese entrepreneurs, rising to fame after appearing on the investment reality show Shark Tank Vietnam. Born in Ho Chi Minh City and raised and educated in the US, Shark Linh earned a degree in Business Administration and a Master’s […]
Context: The examples below reflect an earlier version of the platform market. They show how marketers approached the question at the time, not a current feature list or audience benchmark. Girl, you know we’re not just another basic demographic, right? As millennial women, we’re changing the game, and brands need to step up if they […]
