Influencer Marketing in VietNam

5 Instagram Marketing Trends for 2019

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Instagram marketing trends from 2019 is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Instagram […]

WeChoice Awards 2018: 5 Beloved Hot Influencers

Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Hot Influencers from WeChoice Awards 2018 is the focus here, viewed through a specific case and audience context rather than a formula […]