Influencer Credibility is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Want to build a lasting career in this exciting world? Then listen up! There are three magic ingredients that make a successful KOL/Influencer: Real, Professional, and Exciting. Nail these 3 Cs, and you’re on […]
Influencer Marketing on a Budget is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Can you really pull off a strong influencer marketing campaign without breaking the bank? The answer is…it depends! It all comes down to your brand’s clout, the value you offer, your […]
The idea of building an in-house KOL is attractive. A company gains a recognisable person who understands the product and is available without a new creator search for every campaign. But if the model is treated mainly as a source of cheaper content, the largest costs are easily missed: employee time, training, governance and the […]
Influencer agency vs platform is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Influencer marketing is one of the fastest-growing advertising sectors. On Instagram alone, ad spending for this industry was estimated at $1 billion in 2017 and is projected to exceed $2 billion in […]
