The “boy-love” community in Thailand is becoming a cultural and entertainment phenomenon, attracting the attention of millions of fans. This has opened up a new “goldmine” for marketers, as “boy-love” influencers are increasingly seen as a potential advertising channel. Why are Brands Interested in “Boy-love” Influencers? Examples of Successful Marketing Campaigns To further illustrate the […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Social media has been changing the way we follow and interact with athletes. No longer just heroes on the […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. VinFast at Bangkok Motor Show 2024 is the focus here, viewed through a specific case and audience context rather than […]
Automotive exhibitions rarely suffer from a lack of products. They suffer from a lack of qualified attention. In a hall filled with vehicles, lighting, screens and specifications, brands need a human trigger that makes visitors stop, enter the booth and care. Beauty queens, models, celebrities and lifestyle creators have long been associated with cars. The […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Fake Likes Fake likes have long been a major concern in the influencer marketing world. The issue gained even more traction when […]
Writing Content for KOLs is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In Influencer Marketing, content for KOLs plays a very important role. It has the task of conveying the brand’s message while also having to “transform” to suit the KOL and their community. […]
