Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. COVID-19 and Influencer Marketing is the focus here, viewed through a specific case and audience context rather than a formula […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Ever wondered about the rise of beauty bloggers and their impact on the beauty world? With more and more beauty bloggers popping […]
Lasting Influence is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Let’s talk about “idols.” We all know the deal, right? They’re those superstars who’ve made it big, earned public recognition, and are making a real impact in their field. They’ve got the fans, the […]
A hashtag appearing in thousands of posts does not mean a campaign has succeeded. When a marketing team clicks a tag and finds a large stream of content, the only certain fact is that those posts use the same label. The team still has to examine who is taking part, what people are saying and […]
Get ready for the hottest trend in marketing: content co-creation! It’s all about joining forces with talented individuals outside the traditional agency world to create content that truly resonates with your audience. The Purpose Group just launched a new content studio called Children Of, bringing together a diverse crew of creatives – artists, musicians, photographers, […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Chi Pu’s Personal Brand is the focus here, viewed through a specific case and audience context rather than a formula […]
