Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Product: Xiaomi Redmi Note 5 Industry: Mobile Phones Client: Xiaomi Agency: Skyperry Timeline: May – June 2018 Campaign Type: New […]
Influencer marketing is often discussed as a way to build awareness, gain followers or send traffic to a website. In B2B, however, influence is not only a matter of reach. A useful point made by an experienced manager, technical specialist or respected practitioner can help a buyer understand a problem and decide whether a company […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Vietnam Music Video Advertising is the focus here, viewed through a specific case and audience context rather than a formula […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Basketball in the Philippines is the focus here, viewed through a specific case and audience context rather than a […]
Collaborating with Beauty Bloggers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Beauty bloggers, with their established credibility in the beauty realm, wield significant influence over purchasing decisions of beauty enthusiasts. Their reviews can make or break a product. But do you truly know […]
An in-house KOL does more than appear on camera. When the person is also an employee, specialist or manager, the content is connected with everyday responsibilities, internal approval, brand objectives and the reputation of the organisation. A programme built only around a monthly post target may begin with enthusiasm and end with the participant short […]
