KOL Crisis Management is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. KOLs can start their work alone in the beginning, but when their name has a certain influence, they need a media team behind them to support them. The media team is the one […]
A practical influence map covering public experts, hidden stakeholders and the people who shape a B2B supplier shortlist.
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Think influencer marketing is all about those mega-famous faces with millions of followers? Think again! Nano-influencers (those with under 1,000 followers) are […]
A framework for preparing the evidence importers, distributors and purchasing teams need when assessing a new Vietnamese supplier.
Influencers Need a Stylist is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. For international celebs and KOLs, having a stylist is like, the KEY to always looking flawless. Whether they’re owning the stage, slaying the red carpet, or just hitting the streets for a […]
A practical playbook for Vietnamese exporters using industry experts, creators and channel voices to build credibility with Southeast Asian buyers.
