02
Case study
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Cross-Border Influencer Marketing
IMVN helps brands show up more naturally in Vietnam and the region
We connect brands with the right creators, local insight and clear execution for each market.
Choose your journey
Which journey are you preparing for?
01 / Inbound
Inbound
Enter Vietnam
For international brands that need to understand Vietnamese consumers, choose the right creators and prepare their first presence.
See the Vietnam entry route →
02 / Outbound
Outbound
Expand from Vietnam
For Vietnamese brands choosing priority markets, working with local creators and expanding step by step.
See the expansion route →
Why choose IMVN
More than KOL matchmaking
Local understanding
Each market has its own language, platforms and expectations. IMVN helps messages localize more naturally.
The right creators
We prioritize fit with audience, category and communication goals — not just follower counts.
Clear operations
From briefs and usage rights to reporting, IMVN keeps every project clear on scope, budget and results.
Cross-border footprint
One partner, many markets
IMVN works with brands in both directions: bringing international brands into Vietnam and taking Vietnamese brands into the region — with local creators and insight for each market.
4+
Priority markets
2
Direction: Inbound & Outbound
24h
Brief response (working hours)
Solutions
Solutions for every growth objective
01
Inbound
Enter Vietnam
For international brands preparing a presence in Vietnam with the right creators and message.
Learn more →
02
Outbound
Expand from Vietnam
For Vietnamese brands expanding into ASEAN, Korea or the next priority market.
Learn more →
03
Both ways
Cross-Border Campaigns
Running multi-market projects from proposed creator lists to post-campaign reporting.
Learn more →
04
Insights
Market Intelligence & Measurement
Market insight, creator vetting and measurement frameworks for more confident decisions.
Learn more →
Selected work
Selected projects and what IMVN has learned
01
Cultural Heritage · Vietnam Tourism
Vietnam Tourism: Celebrating Lunar New Year
International creators telling stories of Tet, heritage and Vietnamese landscapes to global audiences.
View case study →03
Case study
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IMVN Spotlight
Insights IMVN wants to share with you
Vietnam lags behind while Thailand and Indonesia step up cooperation with international KOLs to promote tourism
Thailand, Vietnam, and Indonesia are the top three countries in Southeast Asia attracting the most international tourists. While Thailand stands as a tourism powerhouse with over 35 million international visitors in 2024, Vietnam and Indonesia are actively catching [...]
Case study using influencer marketing to promote new tourist destinations in Korea and Japan
Table Of Contents Korea cooperates with both macro and nano influencers Japan approaches the South Korean, Thai, and Chinese markets through influencers. Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have [...]
Vietnam’s Influencer Marketing Revolution: 3 Trends to Watch in 2025
Table Of Content Livestreaming and social commerce continue to explode in popularity. Government Crackdown on Influencers Prioritizing Authenticity and Naturalness Influencers Will Be Profoundly Impacted by AI Livestreaming and social commerce continue to explode in popularity. While 2023 [...]
Ready to discuss the next step?
Share your market and objective. IMVN responds within 24 working hours.
Contact IMVN →