How Electric Car Companies Reach Customers Today: VinFast and the Strategy of “Touching” Real-Life Experiences

The electric vehicle market is becoming increasingly dynamic with the participation of many major brands. To attract customers, electric car companies not only focus on the product but also have to build effective customer outreach strategies. VinFast is a prime example with its creative approach in Indonesia.

Common Customer Outreach Methods

• Organizing Experiential Events: Test drives, product displays in central areas, supermarkets, etc.

• Collaborating with Influencers: Creating content on social media, product reviews, sharing experiences, etc.
• Online Advertising: Utilizing platforms like Google, Facebook, YouTube to reach potential customers.
• Promotional Programs: Discounts, gifts, loan support, etc.
• Community Building: Creating forums, groups on social networks to connect with customers.

VinFast – “Touching” Real-Life Experiences

In Indonesia, VinFast has implemented a unique customer outreach strategy:

• Displaying Cars in Shopping Malls: Bringing the VF e34 closer to customers by showcasing it in major shopping malls. Customers can see, touch, and learn about the car firsthand.
• Organizing Test Drives: Providing opportunities for customers to experience the VF e34 on the streets.
• Collaborating with Influencers: Inviting famous Indonesian influencers to experience the VF e34 and share their feelings on social media. In particular, VinFast has produced high-quality videos in the style of daily vlogs, giving viewers a more authentic and intimate look at the car.

Effectiveness of the Strategy

• Increased Brand Awareness: VinFast and VF e34 are becoming more widely known.
• Building Trust: Real-life experience helps customers trust the quality of the product.
• Stimulating Purchase: Many customers decided to buy the VF e34 after experiencing it.

Lessons Learned

VinFast’s customer outreach strategy in Indonesia demonstrates the importance of creating real-life experiences and leveraging the power of influencer marketing. Other electric car companies can learn from this experience to attract customers and succeed in the market.