TikTokers at CJ K Festa 2024: Event Energy in Motion

CJ K Festa 2024 has officially kicked off, and this biggest-ever Korean cultural event has attracted the attention of many young people, especially the TikTok community. Organized by CJ Group, CJ K Festa not only brings unique experiences of Korean culture but also creates great opportunities for famous TikTokers like Ribi Sachi, Tizi Đích Lép, and Việt Thiên Thiên Thư to participate and spread the event to millions of followers.

Popular TikTokers Share the Event

Before the official event, popular TikTokers excitedly shared information and interesting experiences about CJ K Festa. Ribi Sachi, with her dynamic and engaging style, sparked viewers’ curiosity through attractive short videos, providing an overview of the event. Tizi Đích Lép and Việt Thiên Thiên Thư were equally enthusiastic, constantly updating information and preparing for upcoming special activities.

Attractive Promotions from Brands

A highlight of CJ K Festa 2024 is the series of huge promotions of up to 40% from big brands like Cầu Tre, CGV, Tour Les Jours, and Bibigo. These TikTokers didn’t just stop at promoting the event; they cleverly incorporated the promotions into their content, creating excitement and encouraging viewers to participate. The combination of Korean culture and famous brands in Vietnam created a unique festive atmosphere.

Creative Content from TikTokers

Throughout the week of the event, TikTokers spread the CJ K Festa atmosphere throughout major supermarkets and traditional markets in Ho Chi Minh City. They captured memorable moments, from enjoying delicious food to participating in Korean entertainment activities. Their videos were not only entertaining but also provided useful information about Korean culture and cuisine.

Enjoying Food and Entertainment

The TikTokers directly participated in enjoying traditional Korean dishes like kimbap, tteokbokki, and many others. These culinary experiences were vividly recorded, from the preparation to the way of enjoying the food. These videos not only stimulated appetite but also helped viewers better understand the rich culinary culture of Korea.

In addition to food, entertainment activities were also vividly displayed by the TikTokers. They participated in traditional games, danced to K-pop music, and enjoyed special art performances. These videos not only created a joyful atmosphere but also helped spread Korean culture closer to the Vietnamese audience.

Impact of TikTokers on the Event

The appearance of TikTokers created a strong media wave, contributing significantly to the success of CJ K Festa 2024. They were not only content creators but also a bridge between Korean culture and Vietnamese consumers. Thanks to their influence, TikTokers helped CJ K Festa become an unmissable event for young people.

CJ K Festa 2024 is not only a cultural event but also an opportunity for TikTokers to shine and spread the unique cultural values of Korea. With diverse experiences, from food to entertainment, this event promises to bring unforgettable memories to attendees. The combination of TikTok and CJ K Festa is a testament to the power of social media in creating unique cultural events that attract a large number of participants.

Current context for marketers

This article is kept as a practical reference, but the campaign logic should be read with today’s platform behavior in mind. The stronger decision is to define the market, the creator role and the next measurable action before buying reach.

IMVN helps brands turn that reading into a cleaner creator shortlist, content route and measurement plan for Vietnam and regional campaigns.