Understand Vietnam and the region before every growth move

A practical guide to Naver, AI discovery, Korean creators and long-term content assets for Vietnam tourism brands.

Vietnam has become one of the most loved Southeast Asian destinations for Korean travelers. The growth is not only driven by beaches, food or flight routes. Korean entertainment, celebrity travel content and social media have also helped make [...]

Vietnam tourism entered 2025 with strong momentum, but international attention does not automatically become travel demand. To convert awareness into consideration, tourism brands need KOL collaborations planned by market, audience intent and destination experience. Start with the market, [...]

In the digital age, YouTube has become an incredibly effective channel for promoting tourism and real estate. In particular, the rise of vloggers and travel bloggers has created a significant impact, contributing to bringing the image of Vietnamese [...]

CJ K Festa 2024 – a Vietnamese-Korean cultural exchange event, has affirmed the power of TikTok in disseminating information and attracting the public. This event clearly demonstrates the dominant trend of using short-form, vertical video content in today’s [...]

CJ K Festa 2024 has officially kicked off, and this biggest-ever Korean cultural event has attracted the attention of many young people, especially the TikTok community. Organized by CJ Group, CJ K Festa not only brings unique experiences [...]

Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have used influencers to introduce new destinations in addition to famous destinations. To better understand this influencer strategy, let’s look at two case [...]

Explore how international influencers boost Vietnam's tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.

In the age of social media explosion, leveraging the influence of TikTokers to promote events is becoming a popular trend. However, this strategy brings both benefits and potential risks. This article will analyze the strengths and weaknesses of [...]

Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Fake Likes Fake likes have [...]

Writing Content for KOLs is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In Influencer Marketing, content for KOLs plays a very important role. It has the task [...]

Outsource Influencer Marketing is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Should we do influencer marketing ourselves or outsource it? This question makes many businesses hesitate when [...]

Context: Treat this as a historical platform case rather than a live product guide. IMVN has kept the original intent while separating durable ideas from features and figures that may have changed. Instagram Web Performance Speed is crucial [...]

Emotional Storytelling: The Key to Connection Think about how you want your audience to feel when they watch your video. Happy? Empathetic? Inspired? Understanding your audience’s emotional landscape is crucial for crafting a video that resonates. Research shows [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Long-Term KOL Success [...]

Choose the Right KOL is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. To gain a competitive advantage in the food industry, many brands have thought about using [...]

Your personal brand is your first impression, your reputation before you even enter the room. It’s what opens doors and lands you those dream opportunities. Whether you’re an aspiring influencer, a business owner, or a freelancer, building a [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. COVID-19 and Influencer [...]

Lasting Influence is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Let’s talk about “idols.” We all know the deal, right? They’re those superstars who’ve made it big, [...]

Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. Hashtag Strategy is the focus [...]

Get ready for the hottest trend in marketing: content co-creation! It’s all about joining forces with talented individuals outside the traditional agency world to create content that truly resonates with your audience. The Purpose Group just launched a [...]

Context: Treat this as a historical platform case rather than a live product guide. IMVN has kept the original intent while separating durable ideas from features and figures that may have changed. Influencer Marketing is an effective marketing [...]

Collaborating with Beauty Bloggers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Beauty bloggers, with their established credibility in the beauty realm, wield significant influence over purchasing [...]

In-House KOL Operations is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. With the growing trend of using in-house KOLs (Key Opinion Leaders) in business marketing strategies, company [...]

The following is an Influencer Marketing campaign checklist that very few places share with you - updated to the latest standards.

In the dynamic world of Influencer Marketing, a new force is emerging alongside established figures with millions of followers: the Nano Influencer. But who are these Nano Influencers? What advantages do they offer to marketing campaigns? And how [...]

Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Think influencer marketing is all [...]

Influencer marketing is no walk in the park, but working with beauty KOLs? That’s a whole different ball game. These influencers hold serious sway in the beauty world, but collaborating with them can come with its own set [...]

Work with international influencers is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In the age of social media, businesses are increasingly recognizing the potential of influencer marketing, [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Instagram for Business is the focus here, viewed [...]

Influencer marketing is increasingly becoming one of the most effective and indispensable marketing channels for brands. However, not every influencer campaign is successful, especially when collaborating with international KOLs. To ensure an international influencer marketing campaign truly delivers [...]

Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Influencer Marketing During COVID-19 is [...]

Influencer Credibility is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Want to build a lasting career in this exciting world? Then listen up! There are three magic [...]

Influencer Marketing on a Budget is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Can you really pull off a strong influencer marketing campaign without breaking the bank? [...]

You know KOLs (Key Opinion Leaders) are the driving force behind successful campaigns in today’s digital landscape. Collaborating with them is like having a turbo boost for your brand’s visibility and sales. But hold up! Long-term partnerships with [...]

Influencer agency vs platform is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Influencer marketing is one of the fastest-growing advertising sectors. On Instagram alone, ad spending for [...]

Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. TikTok replace Instagram is the [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Ever wondered how [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Get more Instagram Story views is the focus [...]

Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. Instagram Reels vs TikTok is [...]

Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. Facebook Live vs Instagram Live [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Influencer marketing trends [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Influencer campaign case [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Facebook is one of the most widely used [...]

Context: This article was first published when platform features and audience behavior looked different. The original argument is preserved, but any product detail or audience figure should be checked against current platform data. Instagram business features is the [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. When Taylor Swift released her single “Me” in [...]

Future influencers and entrepreneurs! Ready to level up your personal brand and make a lasting impression? It’s all about showcasing your unique skills, personality, and values. A strong personal brand helps you stand out, attract opportunities, and achieve [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Snapchat marketing is the focus here, viewed through [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Social media lessons [...]

Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Hey, trendsetters! Want [...]

eSports influencer marketing is a relatively new frontier for marketers and brands. Like other marketing channels and influencer marketing niches, it comes with its own set of challenges. In this post, you’ll learn about some of the most [...]

Context: The examples below reflect an earlier version of the platform market. They show how marketers approached the question at the time, not a current feature list or audience benchmark. Girl, you know we’re not just another basic [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Instagram marketing trends from 2019 is the focus [...]

With the rise of social media, influencer marketing has become a dominant force in recent years, offering an effective way to boost results and mitigate risks associated with other marketing channels. However, while its benefits are widely acknowledged, [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Influencer Platform In recent years, major tech companies [...]

When organizing an event, the common thought is to invite famous faces if the budget allows, hoping to attract attention. However, many event marketers plan KOL collaborations without clear strategies or objectives. A successful KOL event collaboration hinges [...]

Influencer Marketing and Social Media Seeding is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. How important is seeding? Very important, because seeding can turn the tide. No [...]

Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Influencer marketing trends from 2018 [...]

Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Live streaming marketing is the focus here, viewed [...]