Phạm TúKOLs can start their work alone in the beginning, but when their name has a certain influence, they need a media team behind them to support them. The media team is the one who plans the work, outlines the direction, represents the KOL in negotiating contracts, and must be the one to protect and provide solutions when the KOL unfortunately encounters a media crisis.
Speak up immediately when your “protege” has trouble!
The incident started when actress Nha Phuong was accused by director Nhat Trung of being “snobbish”, ” Divas syndrome”, and refusing to cooperate in promoting the film… Immediately after that, a series of directors such as Nguyen Phuong Dien and Vo Thanh Hoa also expressed their agreement because of their bad working experience with Truong Giang’s wife in the past. While the audience was expressing doubts, Nha Phuong’s management company immediately issued a press release defending Nha Phuong, affirming that director Nhat Trung’s criticism was unreasonable and unfair to his “artist”.
The management company affirmed that they have full authority to decide on issues related to Nha Phuong’s work, from schedule, work content to social network management.
Since the beginning of the 1990 film project with director Nhat Trung, all related matters were worked on and communicated by the producer through the management company and not directly with the actress (except when working on acting and script).
The fact that the management company took responsibility and protected Nha Phuong helped calm the situation down somewhat. Following the news about this actress in the following days, we will see extremely positive news articles such as director Vo Thach Thao praising Nha Phuong for being hard-working and loving her job, Nha Phuong appearing radiantly in programs, traveling with friends… It is difficult to confirm that Nha Phuong’s media team intervened to push good news, but as a famous person, a KOL, everyone needs a team like this to stand behind and protect them.
Leave your “protege” alone?
Not long before, Hai Tu, an exclusive actress of M-TP Entertainment – Son Tung’s company, was suspected of being the third person who caused Son Tung to break up with Thieu Bao Tram.
Hai Tu received a storm of criticism, boycotts and terrible attacks from antifans. In just a short time, Hai Tu’s antifan group grew to 58k members.
The public is waiting to see what Son Tung and the company have to say about Hai Tu, but in response, neither the male singer nor the company has made any announcement, only silence. It is unclear whether the real relationship between Son Tung and Hai Tu is as rumored or not, but as the company’s President, Son Tung and the company’s failure to make any statement, leaving their “protege” alone amidst the wave of anti-fan anger is unprofessional to both the artist and the fans.
In Conclusion
There are only two types of celebrities: those who have experienced a media crisis and those who will experience a media crisis. No KOL can be confident that they will never encounter a crisis. How the KOL deals with the crisis and how the management team behaves will determine the fans’ attitude towards the KOL after the crisis.
Many stars and crews apply the tactic of “silence is golden” when a crisis occurs, but this tactic is not always correct, silence can push things very far.
The public will appreciate it more if KOLs dare to admit their mistakes, apologize and show sincerity.
Look at famous Korean stars who seemed to have lost their entire careers, such as Lee Byung Hun who was involved in an affair scandal, Joo Ji Hoon who was imprisoned for being involved in a drug trafficking ring. They were boycotted and crushed, but they successfully returned based on their own strength and acting ability. Every storm will pass, the important thing is that KOLs need to have a team with a methodical and effective communication plan to help them “weather the storm”.
