Phạm TúInstagram marketing used to be tricky, with limited reach for branded posts and content. But with the introduction of Stories, brands found a new way to market their products. And the launch of IGTV opened up even more options for long-form vertical videos.
1/ The Rise of Instagram Shopping
Instagram has become a major player in online shopping. Brands aren’t limited to just dropping links in their posts anymore. There’s a whole community of sellers who operate solely on Instagram!
The platform’s visual focus makes it super easy for brands to showcase their products and for buyers and sellers to connect.
Here are some trends that will shape Instagram shopping in 2019:
- Shoppable links in Stories
- The rise of Instagram clothing stores
2/ Vertical Video
Instagram Live, Stories, and IGTV all support vertical video, and it’s become a major trend. It’s mobile-friendly, which is perfect since that’s how most people use Instagram.
The launch of IGTV in June 2018 for longer vertical videos has made this trend even bigger.
Brands are using this format for all sorts of things: product demos, contests, tutorials – you name it!
3/ Instagram Stories Continue to Dominate
Since launching in 2016, Stories have become a key part of Instagram marketing. Brands have found endless creative ways to use them, and they’re not slowing down.
Plus, users can add stickers, GIFs, and filters to their Stories to make them even more engaging.
Here are a few ways you can use Stories for your Instagram marketing:
- For Promotional Ads: Tons of brands use Stories to promote deals, giveaways, and contests, or just to show off their products in a quick video. They’re short, attention-grabbing, and perfect for mid-sized brands.
- To Host a Poll or Contest: Get your audience involved with interactive polls and contests.
- New Product Announcements: Tease upcoming products and build excitement.
4/ Influencer Marketing
This isn’t a new trend, but it’s still going strong. Influencer marketing will continue to be a core part of most Instagram marketing strategies. Why? Because people trust influencers more than brands.
Here are two ways brands are teaming up with influencers:
Hashtag Campaigns with Influencer Networks: Lots of brands are using networks of influencers to promote their campaigns with dedicated hashtags. This strategy combines the power of influencers with the reach of Instagram.
The idea is to create a unique hashtag for the campaign and promote it through Stories, posts, Highlights, and influencer content.
- Influencer-Generated Content through Events: This is a newer trend where brands invite influencers to their events. The influencers then post about the event, mentioning and promoting the brand.
5/ New Feature Additions
Instagram is always adding cool new features! It’s come a long way from just photos and short videos to live content like Stories and IGTV. With the competition heating up between social media platforms, Instagram has to keep innovating to attract more users.
Right now, Instagram is testing a new feature called Promoted Stories, which will give brands a way to make their Stories stand out even more.
Conclusion
Instagram isn’t going anywhere, and these trends will shape the future of marketing on the platform. Use them to grow your business and boost your Instagram presence!
