Cross-border creator payments: Tax, invoices and documents across five Asian markets
A May 2025 guide to creator payment, withholding, invoices, product permits and supporting documents across five Asian markets.
Influencer Marketing in VietNam
Multi-Market Pharma and Healthcare Influencer Marketing: From Product Files to Creator Release
A regional-to-local model connecting country documentation, claims, creators and release gates for regulated health-product campaigns.
Booking local creators in Asia: Direct contract or local agency?
Compare direct creator booking and local agencies across five Asian markets, with PIT, withholding, gross-net examples and contract risks.
Case study using influencer marketing to promote new tourist destinations in Korea and Japan
Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have used influencers to introduce new destinations in addition to famous destinations. To better understand this influencer strategy, let’s look at two case studies from Korea and Japan. Korea cooperates with both macro and nano influencers The Jeolla region is […]
Six Months of Documentation and a Campaign That Had to Stop: A Thailand Creator Case
An anonymised IMVN case where a Thailand creator campaign stopped because the product—not the creator or content—failed the local market gate.
Multi-Market KOL/Creator Management: From Selection to Rebooking
A regional operating model connecting creator identity, content versions, commercial scope, local risk and rebooking decisions across markets.